Lanchester Wines wins Co-op award
IWC leading wine convenience retailer, Co-op, has named Lanchester Wines its ‘Pioneer in Co-op Own Brand Product’ at the retailer’s annual Pioneer Awards (14th September 2017).
The award comes less than a week after supermarket Costcutter named Lanchester Wines as its ‘Independent Supplier of the Year’ (7th September 2017). You can read more about this award at www.lanchesterwines.co.uk/prestigious-award-lanchester-wines
The Pioneer in Co-op Own Brand Product award celebrated “exceptional efforts in developing, launching or re-launching Co-op own brand products / ranges” with nominees showcasing:
* Innovation in product development
* New ways of engaging Co-op customers or colleagues through visual merchandising, marketing, experiential activity
* Promoting both the brand and values of the Co-op.
The award was received in recognition of the soon-to-be-launched Co-op Members’ Wine Pioneer Pinot Grigio. This project saw the retailer work in partnership with Lanchester Wines to challenge the traditional approach to ranging. Pioneering innovation in product development, over 3,000 Co-op members were involved in the creation of the wine. Members selected everything from the grape variety, name, tasting notes and even the label design.
The full journey of the Co-op Member Wine can be read on the Co-op blog (click here)
Here’s the moment Lanchester Wines’ win was announced: